MR LAU KAY HENG, STEVEN Steven has over 20 years of senior corporate management and corporate advisory experience spanning the Asia Pacific region for various renowned American multinational and Singapore listed companies in the medical, chemical, pharmaceutical, interior floor covering and environmental protection industries. Steven is the Managing Director of an independent corporate advisory firm

Head Advisor – Fund Raising

MR JOE AUGUSTIN Joe has been in show business for more than 30 years. As a radio DJ, TV Host and Emcee, Joe has an established reputation as a witty entertainer. When approached by BlueStar Charity to volunteer as an auctioneer for their virtual fund raising, he volunteered without hesitation, and provided his rich experiences

Head of Marketing and Promotions

MS RENEE TAN Renee Tan is the Founder and Managing Director of Hashtaqs Pte Ltd, specialising in uplifting businesses in brand transformation and marketing advisory/implementation online and offline, and internationalisation. She consulted for companies in tech, shipping, education, retail, MICE, and many others. She's also the Founder of H.E.R Entrepreneur, an inclusive and diverse regional

Head of Fundraising

MR KELVIN PEK Kelvin has close to 9 years of working experience in a foreign financial institution. He enjoys building meaningful relationships and providing comprehensive solutions to meet the needs of his clients. Over a casual conversation with the founder and Chairman of BlueStar, Steven Lau in late 2019, Kelvin realised the gross deficit in

Head of Programs

MR YONG SC Since his youth, Yong has volunteered at a guitar orchestra and community activities. He had worked in Marketing in the Oil & Gas industry, as a Consultant in one of the Big 5 consulting firm, and in Strategic Planning and Global Business in an IT Services company. He enjoys sailing, and volunteer


MR THEOFILUS DE ROZA Theo is the e-Fundraising Manager of the Singapore Red Cross, and has been a part of the BlueStar committee for the past 3 years. He enjoys studying and using direct marketing and direct response copywriting in his work. He has raised over $1.6m online for the Singapore Red Cross in 2020,

Senior Advisor and Head of Safety

MR SAMUEL LEE Samuel joined the Singapore Police Force in 1972. During his tenure had served as a Field Instructor, investigating Officer and a Trainer with Special Operations Command. He left after 18 years of service to become a Director of a Golf Resort in Malaysia. He returned to Singapore after 7 years and work

Head of Design

MS CHWEN LIM, SHARON Chwen Lim (Sharon) is a practicing Graphic / Web consultant, providing web solutions and digital marketing needs to SME via She is also a Certified Trainer with that solution provider since 2007 and was awarded "Certified Webcenter Trainer of the year two times, 2009, 2019". She normally visits Singapore at

Adrian Lim

MR ADRIAN LIM Adrian has had over 30 years of experience working in healthcare, communications and fundraising. Adrian started his career in the Civil Service having served in areas such as Transport & Communications, Manpower, Trade & Industry and Education. Over the past 13 years, he has dedicated his life to serving in the healthcare

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